| A banana grown in South America can travel over 9,000 km before reaching a supermarket shelf in Europe. Sounds easy? Not quite. From tropical plantations to refrigerated containers, through Rotterdam – Europe’s largest port, and onward by temperature-controlled trucks across the continent, every minute of the journey must be carefully managed. A few degrees too warm, a delayed handover, or a broken cold chain can turn a perfect banana into banana bread. Interestingly, the same city where millions of bananas begin their European road trip will also welcome the global logistics community when Breakbulk Europe 2026 opens on 16 June in Rotterdam. A fitting reminder that whether you’re moving oversized project cargo or delicate fruit, logistics excellence is what keeps supply chains moving. At Conventus Freight Association, we know that successful logistics is built on trusted partnerships, local expertise, and global connections. After all, a banana’s 9,000-km adventure is only possible because thousands of logistics professionals work together seamlessly across borders. What’s the most fascinating cargo journey you’ve ever handled? #conventus #conventusnetwork #logistics #networking #generalcargo #cargo #freightforwarding #bananalogistics #globalfreight #breakbulkeurope2026 #rotterdam #conventus26 |
